The Uptick network

Attention that stops at one door, moving down the street.

Countertop screens at local businesses that do not compete, linked into one block. This is the infrastructure behind Uptick, not the membership itself.

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01 · The block

Your block is already a network.

The café, the gym, the salon, the restaurant, the corner store. Each already has customers. Separate pockets of local attention, a few doors apart.

02 · The connection

Uptick connects them.

A screen on the counter of each participating business, linked into one local network. Attention that used to stop at the door moves along the street.

03 · The screen

Useful on its own. Stronger together.

21″: countertop display, plug in and play
Yours: your own specials and events run first
Free: provided to host businesses, no paid plan

The Uptick network

Attention that stops at one door, moving down the street.

Countertop screens at local businesses that do not compete, linked into one block. This is the infrastructure behind Uptick, not the membership itself.

See how it works

Across the street from Your Business at blue hour: the convenience store, the gym and the restaurant, each lit from inside, each with its own counter.

01 · Next door

Every store around you already has customers.

The café, the gym, the salon, the corner store. Each one a pocket of local attention, a few doors from yours.

The block from above the street: two rows of storefronts, each lit from inside.

The same block, with a ring of light spreading across the street from Your Business; the counter screens it reaches switch on.

02 · The block

Your block is already a network.

Separate businesses, separate customers. Physically a few doors apart.

03 · The connection

Uptick connects them.

A screen on each participating counter, linked into one local network. Your business reaches the customers already next door.

The Uptick screen on the convenience store's counter: a thin dark 21-inch display on a low foot, showing the store's own special.

04 · The screen

This is the Uptick screen.

A free 21″ countertop display. Your own specials run on it first, and it is the door into everything else.

Same screen · Same special

What runs on it is up to you.

Your own specials, a neighbour’s campaign, or an offer a customer can carry out the door.

The Network

One block. One network.

Countertop screens at local businesses that do not compete with each other, linked so that one business’s message reaches the customers of the businesses around it. This page is the architecture: what a screen is, what runs on it, and the rules that keep it fair.

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One street. Every marked counter carries a screen.

What runs on a screen

The loop, in order.

Every screen plays a short loop. The order is the promise to the host: their own business first, then the block.

01Your own specials, firstA host's screen always leads with the host. Specials, events, announcements: send one and it goes in the loop.

02Campaigns from non-competing neighboursWhat Advertise puts on the block. Screened against what you sell, so nothing runs in a competitor.

03Approved Growth placementsA planned Growth message may run when a screen is included in the approved four-week program.

04Network noticesOccasionally, Uptick itself: what is new on the block, how to take part.

The rules of the block

Five rules. None of them optional.

Non-competing placement

Every placement is checked against what the host sells. A café's message never runs in another café. That is the rule that makes hosting safe and advertising credible.

Local by design

A block is the businesses a customer can walk or drive between in a few minutes. Reach is measured in doors, not impressions.

Hosts share in what runs

As paid campaigns run on a block, the businesses hosting the screens share in that revenue. The network pays the people who make it possible.

Honest counting

A screen playing a frame is a play, never a headcount. Growth reports what it can actually observe: signups, claims, redemptions, with the time.

Consent, explicitly

Member web access does not require SMS. Uptick Local membership texts are optional, off to start and never become merchant marketing consent.

The system

Four ways to use it. One block underneath.

Three ways to take part in the physical network, and one capability for the half of the job that happens online. None of them is a tier of another.

HostNothing. The screen is free.Promote your own business; join the block; share in campaign revenue. →AdvertiseNo screen of your own.Reach nearby customers on the screens around you. →GrowthNo host screen required.A negotiated four-week program with planned placements, fulfillment and observed results. →Uptick SuiteNothing on the block. Works with any of the above.Content that gets you chosen when a customer looks you up. →

Already operate screens?

Uptick can connect existing inventory to local demand.

Screen network partners

04 · One network

One network. Three ways to use it.

The screens are the infrastructure. Put one on your own counter, reach the ones around you, or run offers across them that come back as visits you can count.

Free screen includedPromote your own business. Join the network.

Your counter joins the network. Your specials run first.

What the screen shows

A free 21″ countertop screen. One cable and your Wi-Fi.
Your own specials and events run on it, first.
Your business joins a block of non-competing counters.
As paid campaigns run nearby, host businesses share in the revenue.

Host a free screen

Host and Advertise are complete on their own. Growth is a separate managed program with optional screen placements, and Uptick Suite works with any of them.

07 · In the wild

The model shows the system. This is the counter.

Eye level, next to the register, where people already stand and wait. That is the placement every Uptick screen is built for.

Convenience stores
Gas stations
Cafés
Restaurants
Salons & barbers
Gyms

Host a free screen

A convenience-store counter: a countertop display stands between the register and a heated case, with the store's shelves behind it. — Not an Uptick install. Another screen supplier's hardware and content, photographed as found on a convenience-store counter. The placement is the point.

Your business · The businesses around it · One local network

Put your business on the local map.

The finished block at blue hour, every counter screen lit.

Your business · The businesses around it · One local network