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Uptick Suite · Content

Content that gets you chosen.

The network gets you noticed. Then the customer looks you up, reads your site, checks your reviews and your posts, and decides. Uptick Suite is everything they find, written to a professional standard.

Ask about Uptick Suite
  1. Website copyAn estimate you can read.A services page that explains what is in the number before anyone has to ask.
  2. Blog & articlesWhat a roof inspection actually coversUseful enough to be found, plain enough to be trusted.
  3. Google BusinessStorm week: the three things to check today.Profile posts that keep your listing current and chosen.

One conversation with Northside Roofing, a worked example, and three of the surfaces it became: “Most people call us after the leak. Here is what we look for before it, and what an honest estimate includes.”

What Suite includes

Everything a customer reads before they choose.

The promise is content: clear, credible, in your voice, and kept current. If the website itself needs work too, ask us what is possible.

Website copyClear, persuasive pages that give a visitor a reason to choose you.
Blogs & articlesHelpful, search-aware writing that builds trust and supports your local visibility.
Local contentLocation pages, service pages and content that speaks to your community.
Social contentPosts that build visibility and keep your audience coming back.
Google Business profileUpdates and posts that keep the listing people check first current.
Email & newslettersCampaigns that inform, engage and bring people back.
Ad creative & copyCreative and copy for screens, social and search, built to be acted on.
Strategy & repurposingOne plan, one voice, every channel; nothing written twice.

How it works

One voice. Every surface. Nothing written twice.

01

A conversation

We learn how you talk about your work, what customers ask before they book, and what you are tired of explaining.

02

A plan

Which surfaces matter for your business, in what order. A dentist and a roofer do not need the same six things.

03

Content, monthly, in one voice

Written by people, to a professional standard, and repurposed so nothing is written twice or sounds like someone else.

04

You approve. We publish or hand off.

Your site, your profile, your list, your feeds. We can post directly, or deliver ready to paste.

Who it is for

Expert local businesses whose customers do their homework first.

Dentists, physical therapists, chiropractors, dermatology and med spas, law firms, home-service companies, and other expert local businesses.

The standard

Written to a professional standard.

Led by Jordana White, a Princeton graduate and professional writer who specializes in local businesses.

Uptick Suite, in partnership with JBCI. JBCI is the editorial partner behind Suite: content strategy and professional writing. Uptick brings the local distribution, the screens and the customer activation.

Need help with the website itself too? Ask us what is possible.

Uptick Suite

Tell us what customers find when they look you up.

Send the address of your website and any profiles you keep. We will come back with what we would write first, and why.

Include in your message

  • Your business name and what you do
  • Your website, and where else you post
  • What customers ask you most
  • The best number or email to reach you
Email iwhite@upticklocal.com

Ian White replies to these directly.